EXECUTIVE TEAM
Hannah Whitmore
CFO
Oversees financial planning, billing, and the financial health of Legacy Strategy Group.
hannah@lsg.incTHE TEAM / LEGACY STRATEGY GROUP
Experienced leadership.
Expanded possibility.
Strategy, creative, and client service. A clear role for every part of the team, with clear direction from our leadership.
We’re a marketing firm. Even our portraits got a little creative direction—a few wrinkles and blemishes may have missed the final cut.
THE PEOPLE SETTING THE DIRECTION
Meet our executive team.
LEADERSHIP
Valen Vergara
VP, Operations & Client Delivery
Turns strategy into milestones, coordinates delivery, and keeps responsibilities and next steps clear.
valen@lsg.inc
LEADERSHIP
Wesley Campbell
VP, Nonprofit & Faith-Based Marketing
Brings a mission-centred perspective to nonprofit relationships, fundraising, and communications.
wesley@lsg.incSPECIALIST EXPERTISE
Strategy. Creative. Client service.
A defined focus for every role, with our leadership coordinating the work around your priorities.
SPECIALIST TEAM
Sophia Laurent
Chief Marketing Officer
Supports positioning, audience research, campaign planning, and the coordination of marketing specialists.
sophia@lsg.inc
SPECIALIST TEAM
Rebecca Phillips
Executive Assistant to the CEO & Client Experience Lead
Supports executive coordination, client enquiries, scheduling, and thoughtful follow-up.
rebecca@lsg.inc
SPECIALIST TEAM
Thomas Whitticker
Media Production Lead
Supports scripts, story development, production planning, and careful review of media content.
thomas@lsg.inc
SPECIALIST TEAM
Emma Hartley
Office & Client Services Manager — Muskoka
Helps shape first briefs, organize enquiries, and coordinate client service for Muskoka.
emma@lsg.inc
SPECIALIST TEAM
Noah Anderson
Office & Client Services Manager — Winnipeg
Supports intake, progress updates, and dependable follow-through for Winnipeg clients.
noah@lsg.inc
SPECIALIST TEAM
Cameron Blake
Office & Client Services Manager — Huntington Beach
Helps coordinate enquiries, project updates, and next steps for Huntington Beach clients.
cameron@lsg.inc
SPECIALIST TEAM
Adrian Cole
Creative & Brand Lead
Supports visual identity, design concepts, brand consistency, and creative development.
adrian@lsg.inc
SPECIALIST TEAM
Julian Hayes
Copy & Content Lead
Helps turn complex ideas into clear copy, editorial content, and a distinctive brand voice.
julian@lsg.inc
SPECIALIST TEAM
Chloe Sinclair
Social Media & Community Manager
Supports content planning, social publishing, and thoughtful community communications.
chloe@lsg.inc
SPECIALIST TEAM
Marcus Reed
Paid Media & Analytics Specialist
Supports campaign analysis, tracking reviews, creative testing, and performance reporting.
marcus@lsg.inc
SPECIALIST TEAM
Elena Brooks
Web & Search Specialist
Supports website development, search visibility, usability, and clearer customer journeys.
elena@lsg.inc
SPECIALIST TEAM
Daniel Mercer
Marketing Automation & Systems Specialist
Supports connected systems, marketing workflows, integrations, and practical automation.
daniel@lsg.incLET’S GET TO KNOW YOUR BUSINESS